Choice is a more complicated thing than is often thought. One hears that market transactions are voluntary and therefore reflect each actor’s preference or choice. What is clear to me is that we have many preferences that often conflict. Example, one chooses to maintain one’s health and eat the cookie on the counter. I think of these preferences loosely as shorter term and longer term. The markets I am used to are very responsive to shorter term preferences. Leading to the question, how might current markets be structured to better balance the totality (often conflicting) of one’s preferences? And, are there any other methods of distribution preferential to markets?

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